«Zurich meets ... » is a series of events within the framework of integrated location and destination marketing ISDM. The City of Zurich, the Canton of Zurich and the Zurich Tourism Association, as core partners of the ISDM, hold an annual cultural and scientific festival in a city abroad. The aim of the multi-day event is to make Zurich a lively and attractive global city, a city of culture and an educational location in the respective host city. This is done in cooperation with zurich's universities and other partners.