Strength through differentiation - the «Blue Ocean Strategy» in economics shall also work for cities: Creating niches that attract talent and capital, allowing urban economies to flourish and cities to stand out from one another. Miami as a new technology hotspot, Singapore as a stronghold of sustainable development, and Zurich as a center for urban production and startups...? At the «Moscow Urban Forum», the largest international conference on urban development in Russia, which was launched together with UN-Habitat ten years ago, this was one of over fifty topics intensively discussed among experts. This year's motto, «Superstar Cities», was about demonstrating how cities can develop an independent economic profile. Zurich provided a remarkable example as an innovation hub in many respects.
|